Investment Perspectives

The mental models and cognitive frameworks that shape sound investment decisions. Thinking clearly about money is half the battle.

Cognitive Layers in Financial Reasoning

Your brain wasn't designed for modern financial markets. Our ancestors faced immediate threats—predators, food scarcity, tribal conflicts. Fast, emotional responses kept them alive. But these same instincts wreak havoc on portfolios.

Understanding how we naturally process financial information is the first step toward making better decisions. It's not about eliminating emotions—that's impossible—but about recognizing when they're steering you wrong.

01

System 1 vs System 2 Thinking

Quick, intuitive judgments feel right but often mislead. Deliberate analysis takes effort but produces better investment outcomes.

02

Narrative Fallacy

Our minds crave stories that explain random events. Markets rarely follow the neat narratives we construct after the fact.

03

Anchoring Effects

The first number you see influences subsequent judgments—whether it's relevant or not. Previous prices anchor expectations.

Cognitive framework visualization

The Dual-Process Model

Psychologist Daniel Kahneman's research reveals two distinct modes of thinking. System 1 operates automatically—pattern matching, gut feelings, instant reactions. System 2 requires conscious effort—analysis, calculation, deliberation.

Investment success often means overriding System 1's urgent signals. When markets crash, your instincts scream "sell everything." System 2 knows this is precisely when disciplined investors stay put or even buy more.

Long-View Thinking

The single most powerful advantage individual investors have is time. Institutions face quarterly pressures. You don't.

Compound Growth Mechanics

Einstein allegedly called compound interest the eighth wonder of the world. Whether he said it or not, the math is remarkable. A 10% annual return doubles your money roughly every seven years. Over 30 years, that's a 17x increase. Small differences in returns become massive gaps over time—which is why minimizing fees matters so much.

Weathering Volatility

Markets have crashed, recovered, crashed again, and ultimately trended upward throughout history. The JSE has survived apartheid, the transition to democracy, multiple global crises, and countless predictions of doom. Investors who stayed the course were rewarded. Those who tried timing the bottom usually got it wrong.

Time in Market vs Timing

Missing just the 10 best trading days over a 20-year period can cut your returns in half. The problem? Those best days often occur during the most turbulent periods—exactly when panic-sellers have already exited. Being invested beats being right about short-term direction.

"The stock market is a device for transferring money from the impatient to the patient."

Warren Buffett — Investment Philosophy

Behaviour-Driven Investment Errors

The biggest threat to your portfolio isn't market crashes—it's your own behaviour. These patterns destroy more wealth than any economic recession.

Research shows losses feel roughly twice as painful as equivalent gains feel good. This asymmetry leads investors to hold losing positions too long (hoping to avoid realizing the loss) while selling winners too quickly (locking in gains before they disappear). The result? Portfolios filled with yesterday's losers while tomorrow's winners were sold prematurely.

Counter-strategy: Establish exit criteria before entering any position. Review holdings based on future prospects, not purchase prices.

Recent events dominate our forecasts. After a bull market, investors expect continued gains and pile in. After crashes, they expect more pain and flee to safety. Both reactions often prove exactly wrong. Markets tend to mean-revert, but our memories weight recent experience too heavily.

Counter-strategy: Extend your reference period. Study market history going back decades, not months. What feels unprecedented usually has precedent.

When everyone around you is buying, it feels risky to stay out. When panic selling sweeps markets, being contrarian takes enormous courage. We're wired to follow the crowd—our ancestors who wandered alone got eaten. But in markets, the crowd often gathers at precisely the wrong moments.

Counter-strategy: Be suspicious of consensus. The most profitable trades often feel uncomfortable because you're betting against popular opinion.

Most drivers rate themselves above average. Most investors do too. After a few successful trades, we attribute success to skill rather than luck. This leads to excessive trading, concentrated positions, and inadequate diversification. The more confident we feel, the more dangerous we become to our own wealth.

Counter-strategy: Track all decisions and outcomes. Review honestly whether results came from skill or circumstance. Assume you're probably average.

Sitting still during market turmoil feels wrong. Our instincts demand action—do something, anything! But activity in portfolios usually destroys value through transaction costs, taxes, and poorly-timed trades. The urge to act is often strongest when inaction is most valuable.

Counter-strategy: Before any trade, articulate what information has changed. "The market dropped" isn't new information—it's emotion disguised as reason.

Foundation Layer

Establish Your Base Assumptions

What do you believe about markets, economies, and human nature? Write these down. They form the foundation for all subsequent decisions.

Testing Layer

Challenge Your Beliefs

Actively seek evidence that contradicts your assumptions. If your beliefs can't survive scrutiny, they shouldn't guide your money.

Application Layer

Build Decision Rules

Convert assumptions into specific, actionable guidelines. "Stocks go up long-term" becomes "Maintain minimum 60% equity allocation regardless of market conditions."

Review Layer

Scheduled Reassessment

Set calendar reminders to review assumptions annually. Markets evolve. Your circumstances change. Rigid frameworks become brittle.

Framework for Stable Assumptions

Investment success requires beliefs stable enough to prevent panic-selling, yet flexible enough to incorporate genuinely new information. This balance is difficult to achieve.

Too rigid, and you'll cling to outdated ideas as the world changes around you. Too flexible, and every headline triggers portfolio adjustments. The framework presented here helps navigate this tension.

The Core Insight

Your investment framework should be evidence-based but not data-driven to the point of constant revision. Markets reward conviction, but only when that conviction rests on genuinely robust foundations.

Questions About These Concepts?

Our community explores these ideas together. Reach out to discuss, debate, or dive deeper.